Studio JW’s: menswear billboard campaign

• Billboards
• Campaign design
• Print

The brief

Studio JW’s needed large-format ads that read in two seconds from the road and still feel premium, for their suits line and a new men’s collection.

What we did

We made two directions. One is dark and luxurious, with gold branding for “Premium suits for the men”. The other is bright and playful, built on the word STYLE with the model as the letter Y. Both use short lines and big type, sized for billboards.